This location is in the Northwest of Iceland - the Vatsnes Peninsula which is a short detour off the main ring road. There is a hostelling international hostel located very near to this location whose owner seems bemused that people like to photograph this rock. We stayed overnight in the Osar youth hostel which gave us one sunrise and one sunset only. There was no blazing sky but murky overcast skies instead.
By sheer coincidence, I bumped into a flick contact (Jordan Lye) here and we photographed Hvitserkur together in the morning.
Legend has it that this volcanic rock once once a nocturnal troll who was caught by the rising sun and turned to stone. Given how slow the Icelandic sun rises and sets, I have to presume it must have been a slow troll destined to extinction !